Referrals can be a big source of a real estate agent’s business and can be key to keeping your business flowing year-round.About 40 percent of the real estate agents recently surveyed by the ReferralExchange and the Council of Residential Specialists say they receive about one to five referrals per year. Another 20 percent say they receive six to 10.Inbound referrals tend to result in a closed transaction the most. The highest rate of success i
Top real estate executives at firms from all sizes say agent recruitment and retention are going to be their paramount focus in 2017, according to the latest Imprev Thought Leader survey. The survey reflects the responses of nearly 240 real estate leaders representing brokerages responsible for more than half of all U.S. residential real estate transactions last year.Eighty-five percent of respondents agree that recruiting more agents is their mo
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A home’s interior can be used to spark “memorable moments” that appeal to homebuyers emotions, new research suggests. Certain rooms in a home can make homeowners conjure up positive emotions and memories. Researchers call those areas “hot spots,” and urge designers to pay careful attention to those spots in making a home more inviting.“The interior space can enhance emotional experiences,” says Wayne Visbeen, an architect in Grand R
Many real estate professionals leverage Facebook for keeping in touch with clients. It’s no wonder why: Facebook has more than 1 billion daily active users. But with so many posts competing for your network’s attention, how do you get them to notice you and engage with you more?Forbes.com columnist Mike Templeman recently offered up several ideas, including:Share more content: Gather and share the best content related to your industry from ot
Since the presidential election, mortgage rates have risen from 3.5 percent to about 4.2 percent, increasing the borrowing costs of would-be home buyers.The rates are rising on the expectations of greater business activity and a stronger economy. But the good economic prospects may come at a price to home buyers.Nevertheless, make sure your clients keep perspective. In the 1970s, the average 30-year fixed-rate mortgage was 8.9 percent; in the 198
The number of home buyers ages 55 and older is expected to grow over the next decade, and builders across the country are ramping up to serve them. At the International Builders' Show in Orlando, Fla., this week, the National Association of Home Builders is educating attendees about how to support the industry's efforts to cater to this segment of the market.In one session, Deryl Patterson, president of Housing Design Matters in Jacksonville, Fl
Do you know the pain points your buyers are most concerned about when it comes to purchasing a home? A new TD Bank survey of 135 real estate professionals nationwide reveals six stressors that are causing their clients the most anxiety: Confusion around paperwork required: 31.85% Unexpected costs: 22.22% Concerns over financing: 21.48% Appraisal and inspection: 11.85% Meeting and closing date: 6.67% Credit approval: 5.93%To better support your cl
Purchasers buying in a community with a homeowners association need to make themselves aware of an important set of rules known as restrictive covenants or CC&Rs. These are the rules established by the subdivision that they must follow in order to live in there. The rules tend to be geared about maintaining the attractiveness and value of the property.“A reasonable HOA is like heaven,” says Bruce Ailion, a real estate pro and attorney for
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