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iPro Real Estate

Ultra-White Paint Could Cool Homes Better than Air Conditioning

Scientists at Purdue University have created the whitest paint in the world, and their research, published in April, shows that the ultra-white color could drastically reduce or even eventually eliminate the need for air conditioning.The stark white paint works by reflecting 98.1% of sunlight away from the building. It also emits infrared heat, which means it absorbs less heat from the sun than it emits. “A surface coated with this paint is coo

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Lender Offers Mortgage Discount to the Vaccinated

Neat Loans announced that clients who get a COVID-19 vaccine will receive a $500 discount on home financing through the company. The discount applies to $500 on closing costs for residential purchases or when refinancing a mortgage loan.More companies are requiring their employees to get vaccinated prior to returning to the office. But now some firms are extending that to clients with enticing offers to motivate more people to get vaccinated agai

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5 Emerging Home Design Trends to Watch

With more time spent on activities in the home, flexible design is becoming increasingly important to homeowners. Also, they want to bring more outdoor elements inside. These are among the latest home trends, according to Houzz, a home design and remodeling resource. Houzz researchers identified the top emerging home design trends based on search insights from homeowners and home professionals at its site.Here’s an overview of the five emerging

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How Homeowners May Reduce Insurance Premiums

The price of homeowners’ insurance is on the rise, and many owners may be looking for ways to reduce their high premiums. While discounts can vary greatly based on location, size, and age of the house, some credits may be available that could reduce some homeowners’ premiums by as much as thousands of dollars per year, The Wall Street Journal reports.The average premium for a homeowners insurance policy increased 3.1% to $1,249 in 2

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REALTORS: Capture More High-Quality Leads Before Summer Ends

Fifty percent of leads that filter to real estate agents’ businesses tend to be highly qualified, and one out of 10 tends to be a seller lead too, according to research from Homesnap, a national real estate search portal.Real estate pros should cast a wide net to gather more leads over the next few months. But the market for those leads is increasingly competitive.Homesnap offered these tips on how real estate pros can attract leads a

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Porch vs. Patio, do you Know the Difference?

Porch and patios are not the same. But they’re both in demand, so it’s worth knowing the differences so you can present them accurately to your home buyers.Homeowners and buyers want more outdoor space since the pandemic started, and a porch or patio can offer that.A patio is usually found in the backyard. It’s often made from poured concrete or stone pavers.On the other hand, porches are usually attached to the front of a house and covered

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4 Easy Ways to Give the Backyard Instant Cachet

Homeowners have focused heavily on making the backyard more functional since the pandemic, but it’s important not to forget about style and aesthetics. Interior stylists Shelby Greene and Kate Leyendecker of furniture retailer Living Spaces offer inexpensive touches that can give the backyard a luxury look.Carving out a seating area creates a focal point for the backyard.1. Pay attention to details. Curate a corner of the backyard with mat

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Spotlight the Outdoors in your Listings

Since the start of the pandemic, homeowners have put more weight on their outdoor spaces. As such, real estate listings may want to highlight what a home has to offer in the backyard, front yard, balcony, deck, or lawn space.Sixty-two percent of consumers said they’ve spent more time outdoors since the pandemic, according to a new survey from Gardens Alive, a garden and lawn supply company. Gardens Alive surveyed more than 900 people nationwide

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REALTORS: Top Opened Email Subject Lines

Consumers’ email inboxes are constantly being flooded with messages. How do you make yours stand out? Use effective subject lines that make them take notice.A recent consumer survey from ActivePipe, an email marketing firm, found the following subject lines generate the most opens on emails that are sent from real estate professionals:“Just Sold in Your Area”“Real Estate Market Snapshot for Your Area”“Have You Been Wondering What Your

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3 Steps to Help Minimize Mosquitoes

It’s mosquito season. Some metros may face swarms of these biting insects more than others. Some properties may be unintentionally attracting them, too.Mosquitoes tend to become more active when temperatures rise above 68 degrees overnight. Mosquitoes tend to be most present between dusk and dawn, according to Orkin, a nationwide pest control service firm. “Like many insects, mosquitoes need a food source, favorable temperatures, and a proper

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