Win listings and overwhelm competition by mastering the art of social media, direct mail and emailTop real estate agents are wary of get-leads-quick schemes, and rightly so. Those looking for longer-term success have turned to a powerful marketing system, multichannel content marketing: marketing that educates and informs prospects across multiple, integrated channels.To build a dominant real estate business in 2018, agents must create multidimen
The best builder concepts for families with school-aged childrenKey Takeaways Bringing rooms in the home to their peak functionality will help families day-to-day operations run smoother.Back to school time brings out all of the inefficiencies in the home routine. The lazy days of summer give way to early mornings, strict schedules and lots of stuff. Add in sports, clubs, lessons and other extracurricular activities, and the family home may feel
Continuously work to keep your pipeline fullKey Takeaways Whether it’s through cold calling, door knocking or another method (except buying online leads), keep your pipeline full and put a personal touch on your customer service.If you are new to real estate, your head is probably spinning from all the information thrown your way. I bet you figured it wouldn’t be easy, but did you anticipate how baffling it would be? There is a big gap betwe
Home is where the heart is—but shouldn't your head have a say in it, too? After all, finding your ideal hometown involves a lot of practical considerations, as well as the emotional ones. What's more important: having a supermarket close by, or a gym? Are there ample prospects for work, in case you decide to make a change? Are there decent restaurants, interesting museums, and soul-affirming parks and trails?Do you want to raise your kids
Online and offline marketing work best hand-in-hand. But many real estate pros have given up on a direct mail strategy, even though if you combine it with other channels, “it can help you show customers and prospects you’re truly invested in them,” says McKenzie Gregory, content writer for e-marketing platform Emma. Gregory offers four ideas in her recent article on how to synchronize direct mail so that it supports your digital marketing.
The 30-year mortgage rate posted its first increase in several weeks after hovering near historic lows for much of the summer.“The 10-year Treasury yield continued its upward trend, rising 7 basis points this week,” says Freddie Mac chief economist Sean Becketti. “As we expected, the 30-year mortgage rate followed suit, increasing 5 basis points to 3.83 percent. This week’s uptick in the 30-year mortgage rate ends a nearly two-month strea
The threat of natural disasters isn’t scaring buyers away from the most vulnerable cities. Home prices are rising twice as fast in areas with the highest risk of natural disasters compared to those with the lowest risk, according to a new study released by real estate data firm ATTOM Data Solutions.Researchers analyzed more than 22,000 U.S. cities across 3,000 counties, factoring in six natural disaster threats: earthquakes, floods, hail, hurri
In the second quarter of this year, homeowners saw their equity increase an average of 10.6 percent—or $12, 987—year over year, according to CoreLogic’s Q2 2017 Homeowner Equity Report. Western states are posting some of the highest upticks in equity. Washington homeowners, for example, saw an average of $40,000 in home equity gains in that period; California homeowners saw increases of about $30,000.“Over the last 12 months, approximate
Sure, compromise between the buyer and seller is part of the game when getting to closing. But there are some things buyers should never acquiesce—or they’ll likely regret their home purchase. Realtor.com® recently asked real estate professionals to weigh in on some of the top items their clients regret about the home they bought.1. The floor plan. It’s difficult and expensive to reconfigure a home’s floor plan. Sarah Garza, MRP, a real
New homes are expected to be a “primary driver of sales in 2018,” as 1.33 million housing starts are predicted next year—up from 1.22 million in 2017, according to Freddie Mac’s September Outlook report, which gauges future real estate activity. Total home sales are expected to increase about 2 percent from 2017 to 2018, according to the report.Economists also predict that the uptick in housing starts, coupled with a moderate increase in
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