If you want to ensure that your real estate expertise and successes are well-publicized, build a marketing strategy the same way you would build a house: Lay the foundation one brick at a time, says Remy Bernstein, COO of Longneck & Thunderfoot, a brand publishing company.Outlining content, PR, and social media strategies should serve as a blueprint for your larger business goals, he says. When you’re building the blueprint, Bernstein says
Forget the bottle of champagne for a closing gift. Some real estate professionals say they want to give something more unique and personal that will make them more memorable to clients. As such, agents are giving clients everything from custom bobblehead dolls of a family to commissioned artwork or even a pet dog.Jason Walker, a real estate pro with Douglas Elliman Real Estate in New York, rescues dogs and occasionally gives them to clients as cl
iPro currently deals throughout the states of California, Texas, Florida and New York. We continue to strive and broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on becoming a salesperson.
Promotional gifts, such as branded stress balls, pens, and calendars, can still be an effective way to keep your name top of mind with your clients. Surveys show that consumers hold onto these products for several months, often eventually passing them along to others—and spreading the recognition of your brand.Most people keep promotional products for an average of eight months, according to a 2016 study by the Advertising Specialty Institute.
iPro currently deals throughout the states of California, Texas, Florida and New York. We continue to strive and broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on becoming a salesperson
While the state of first-time home buyers hasn’t changed much over time — they’re moving from rentals to starter homes — the characteristics of these new buyers have evolved. According to our research, almost half of buyers (47 percent) are purchasing for the first time. First-time home buyers are older, and they’re selecting more expensive homes than they have in the past.What does this mean for real estate agents? Understanding wha
iPro currently deals throughout the states of California, Texas, Florida and New York. We continue to strive and broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on becoming a salesperson
There’s nothing worse than a dry, complicated PowerPoint presentation that can’t hold your audience’s attention. Tim Pollard, CEO of communications consulting firm Oratium, has tips for making your message stick, whether you’re speaking at a conference, doing an in-office training, or presenting in front of your team.First, ditch the text-filled, complex slides. If you use PowerPoint or another presentation software, the slides should com
Executives who talk too much aren’t as successful at customer pitches, networking events, board presentations, or job hunts, according to The Wall Street Journal. “Talkaholics,” as they’re called, tend to project poor preparation, an overblown ego, and low confidence, rather than impress with their verboseness, top executives told the Journal.“Executives must make their point quickly,” says John Hartmann, CEO of True Value Co. A few
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