Researchers in a new study appearing in the Journal of Housing Research investigated whether an agent’s looks could influence buyers’ overall impression of online property listings. About 1,500 home buyers took an online audiovisual tour of a typically priced home in their area hosted by one of eight agents varying in gender, attractiveness, and pathos—or how they enhance “the verbal description of the property with superlatives,” the
Complacency is the enemy of progressKey Takeaways Even experienced pros take themselves, their clients and their databases for granted. These mistakes are costly to one’s career.No matter how long you’ve been in the real estate business, we all fall into old habits and similar routines at some point. As a 20-year real estate veteran, I’ve seen a lot of mistakes made, even by the most seasoned real estate agents. Here are five of my favorit
Top agent tips and tricks for owning Instagram, Facebook and SnapchatWhether you’re browsing Instagram, Facebook or Snapchat, you can find everyone from real estate agents to mortgage companies taking advantage of these platforms to increase brand awareness, lead generation, sales and much more.But what are the best practices for using these platforms for marketing and networking — and when does social outreach go too far?To keep up with pl
5 tips for being an efficient, on-the-go agentIf you’re in the industry, you already know that real estate agents and brokers spend more time in their cars than anywhere else. We eat in our cars, we take calls in our cars (safely, of course), we hold meetings in our cars, you get the picture.So when it comes to maximizing the success of your personal real estate business, why don’t we focus more on convenience and on-the-go solutions for ag
Tom Ferry: the main pitfalls that drive the huge failure rate among agentsImagine if a deadly disease hit earth causing a mortality rate even remotely near the failure rate of real estate agents — people would live in complete, utter panic.The failure rate in real estate is high — extremely high. Many people who were in your real estate class are unlikely to be in the business five years from now. While that sounds alarming, it’s your livel
'My Agent' feature changes display rules for buyer's agents who make lead connectionsZillow Group announced several new updates to its Premier Agent app that will become available in 2018, the biggest of which is a feature called My Agent that aims to allow real estate pros to more easily build relationships with buyer leads from Zillow and Trulia.“Once buyers connect with you through Zillow Group and continue to visit our sites and apps to b
iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. The company continues to strive and broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on becoming a salesperson
iPro Real Estate was founded on the idea of building a better living with champion service. We focus on incorporating and mastering the latest technologies and procedures keeping you above the crowd. Our team of professionals set a stronger standard of business, abide by a strict code of ethics and give superior service.AGENT PROFILE SYSTEMAll our systems are conveniently accessible through the online agent profile system.TRANSACTION MGTKe
More than 41 million children in the U.S. go trick-or-treating every Halloween, bopping from door to door collecting candy. Some real estate pros are seizing the day for their marketing. Realtor.com® recently featured a few ideas of how real estate professionals are using Halloween to drum up more business.Some agents are throwing a Halloween-themed open house, complete with kid-friendly activities like bobbing for apples and pumpkin painting
Key Takeaways Humor, returning to normal routines, taking care of yourself, reducing workload, focusing on what can be done and sharing gratitude can help guide you past trauma.Hurricanes, floods, fires, the mass shooting in Las Vegas, rape and sexual abuse scandals in Hollywood, fears about a nuclear attack from North Korea — the horrific news keeps piling up with no apparent relief in sight.What steps can you take to find your footing in th
This website includes images sourced from third party websites including Adobe, Getty Images, and as otherwise noted.
