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REALTORS: 12 basic rules of online marketing

Don’t just throw spaghetti at the wall -- create value with your messageKey Takeaways Make sure your online marketing plan is in sync with your overall business goals, and be consistent.In today’s ever-changing, digital marketing landscape, you have to have an online presence, or you’ll get passed by.But not knowing where to start and feeling like you have to do it all to be successful leaves many real estate agents frustrated and intimi

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REALTOR: 3 ways to warm up your cold call game

Step out of your box, and give it a tryWhen Myrtle Beach-based agent Abe Safe was newly licensed, he started out purely cold calling for a few months. As a new agent, he had little else to do, so he was committed.After he got comfortable making cold calls, he started on expireds and FSBOs. His goal was to make a minimum of 40 contacts per day.By the end of his first year, he closed 40 transactions, and roughly a quarter of those deals came from

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REALTORS: 5 thrifty home renovations that get sellers the most ROI

Inexpensive fixes tend to offer the highest returnsKey Takeaways Sellers often lose money making high-cost renovations. Inexpensive renovations tend to offer higher ROI and present less risk than costly projects.Can you list the home renovations that get the best returns for sellers? If not, can you honestly claim to get top dollar for sellers’ homes?Tracy McLaughlinOn a podcast with Pat Hiban, Tracy McLaughlin shared her expert advice on home

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REALTORS: Why Seller Clients Need a Counseling Session

Holding a seller counseling session can set expectations and help kick-start planning at the beginning of your agent-client relationship. There’s no official way to conduct one of these sessions, as they can be a sit-down meeting, long phone call, or virtual video conference. The most important factor, however, is utilizing your one-on-one time with the selling client.Making sure your client is prepared before selling is a key takeaway from a s

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Welcome to the Team Colette Lewis-Beckley, REALTOR®, Dealing North Texas

About ColetteLicensed Tx Realtor. Buying/Selling/Leasing/Investing in North Texas? I can help. I specialize in helping my clients find what fits them best.iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. The company continues to strive and broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for in

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REALTOR: How Big a Gamble Is a Condemned Home?

It could be the deal of a lifetime or your client’s worst nightmare. But just because a house has been condemned doesn’t mean it can’t be a fit for buyers who don’t mind a little risk.First off, it's important to understand the definition. A condemned property is simply one that the government has taken over from a private owner, according to Desare Kohn-Laski, broker and owner of Skye Louis Realty in Coconut Creek, Fla. This can happen

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Welcome to the Team James Osier Dealing DFW

iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. The company continues to strive and broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on becoming a salesperson

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REALTORS: How to Appear More Confident to Clients

Whether you’re making a listing presentation to potential clients or speaking in front of a group of agents, there are subtle ways to appear more confident, likable, and approachable while speaking with authority. Business strategist Marc Gordon offers these five tips that will help you “fake it ’til you make it.”1. Dress the part. When choosing an outfit, consider two factors: whom you’re speaking to and where you’ll be speaking. Th

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REALTORS: 6 things homebuyers love to call out in the final walkthrough

Squash these issues before they derail the saleAfter months of hard work, a home sale comes down to one make-or-break moment: the final walkthrough. That nail-biting buyer pop-by before closing can either delight or disappoint.Perhaps the last time the buyers visited the house was during the inspection, when they were likely distracted. For others, it may be the first time they’ve seen the house in the flesh, thanks to the incredibly well-conn

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Welcome to the Team Teet Ratsep Dealing Orange County, CA

iPro currently deals throughout the states of California and Texas with new offices in New York and Florida. The company continues to strive and broaden opportunities for real estate professionals and consumers. Visit www.iprore.com for the latest information and links.Click here for information on becoming a salesperson

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